Artists of today are resorting to using unconventional means to stay in the music business game. Also know that by the time you’re done reading this book, those same approaches will be different, even more as the business keeps evolving. Today’s artist is a Hybrid Executive by default.
In this book, terms like artist, indie, hybrid, and executive, may sometimes be used interchangably depending on the context of what’s being discussed. They are different by definition, but this is to demonstrate that artists today must assume the role of all music departments in some form or fashion.
In this edition of the ASR Interview with Derriqmaq, Samuel Archer shares a conversation about his book THE HYBRID EXECUTIVE. It’s a discussion well worth the listen if you are going anywhere in this business.
Order your copy of THE HYBRID EXECUTIVE here: http://www.thehybridexecutive.com